Into High (Tech) Gear: Launching a New Financial Web-App

The beginning of March brought us to the end—really the beginning—of a long but satisfying journey. For nearly nine months, we have been hard at work developing a competing product with the likes of Mint and Wesabe. Both products are good at what they promise to do, but for many people who need more "personal attention" they leave much to be desired. Enter Solutions web app found at actfinancially.com.

Late last summer, two women entrepreneurs approached us with a detailed concept for a new financial tracking web application. Drawing on decades of corporate and financial experience, Jo Bittof and Nancy Lowery articulated a vision of a robust, user-friendly financial tracker surrounded and supported by educational materials, coaching and a personal rewards program. Their goal was to create a platform that would allow individuals and families to address bad financial habits the same way people learn to lose weight and get healthy: with an emphasis on education, accountability, habit formation, reinforcement and conditioning.

Comments (1)|Posted by: Joseph Nother, 17 March 2010 at 3:38pm

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2010 ADDY Award Results

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Under Construction, Part 1

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Final Addy Results are Golden

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Five sites on "Best of CSS Design 2008"

Comments (8)|Posted by: Joseph Nother, 17 December 2008 at 9:36am

Cut & Paste: The 2008 Greeting Card Competition, AIGA Knoxville

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From Abingdon, Virginia with Love

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Work Honored by Graphic Design USA

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Alison Ashe

Alison solves visual communication problems through a process of research, concept exploration, and original thinking.

Lindsay Miller

Lindsay is dedicated to the unrelenting pursuit of delivering unique, effective media solutions that bring a company's message to life.

Joseph Nother

As co-founder and creative director for Designsensory, Joseph oversees teams that deliver award-winning and compelling design.

Brandon Rochelle

Brandon, co-founder and technical director, oversees technology development spanning interactive work through online marketing.

Mark Schafer

In his role as creative designer, he puts his passion for creating excellent, meaningful design into practice.

Susan Sewell

Susan brings a background as a writer, senior editor, promotion specialist, and project manager.