A taste of our own medicine: Designing one's own Identity

Why is it so difficult to design and develop your own identity system, print collateral and web site? Besides the time and personnel commitment, many design and web development agencies often struggle to capture the essence of their organizations when it comes time to do all things brand, identity and web site. Perhaps it is deciding on one path from a myriad of creative possibilities. Or perhaps it is a battle between aspiration versus pragmatism with respect to positioning.

Be it a large, hundred-man enterprise or a small, two-person shop, it is always a decidedly difficult task. Having said that, focusing the mirror of the design process on oneself has its rewards as well. Turning a process reserved for clients on ourselves ultimately shows how painful, yet rewarding, the design process can be.

Comments (4)|Posted by: Joseph Nother, 5 August 2008 at 9:56am

Brandon Rochelle

Brandon, co-founder and technical director, oversees technology development spanning interactive work through online marketing.

Joseph Nother

As co-founder and creative director for Designsensory, Joseph oversees teams that deliver award-winning and compelling design.