designsensory

Our Perspective

Here are a few perspectives that guide our work:

People are more conscious of design than ever before. Whatever the service or product, whatever the consumption or value, an intangible context surrounds all interactions. Successful businesses realize that they offer designed experiences, regardless of service or product, and invest the necessary resources to enhance both. People are not only more conscious of design, they are hungry for images, themes and experiences that satisfy them on many levels: aesthetic, pragmatic, ideological, cultural. They are hungry for "good" design.

Good Design is not just about pretty. Good design solves problems, conveys messages and delivers meaning. Good design makes a difference, and certainly can do so from a bottom-line business perspective. Ultimately, our clients partner with us so they can better compete with better design. As Kun-Hee Lee, Chairman and CEO of Samsung states, "Design is the single most critical factor in determining the ultimate winner of the 21st century."

Design is about connecting. Working with our clients, we emphasize a thorough, deeply considerate research process with an emphasis on learning and listening. At the same time, we center the process on audiences and contexts. We design for real people, not demographic targets. We understand that real people are looking for something more and guide our clients, processes and designs in creating greater tangible value for all.

Sensory experiences shape thoughts and feelings. Our design process is underscored by an understanding of human nature. People are at once intellectual and emotional; our behaviors, rational and irrational; our decisions, pragmatic and intuitive. Consequently, we design to pique the mind and engage the heart.

 

Learn more about our range of services or view our portfolio of work. Interested in working with us? Schedule a consultation time or complete our online RFP form.

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Recent Posts

  • Posted: 05/16/2013

    Design Week Panel: Design for Good

      As part of AIGA's Design Week, I had the opportunity to sit on a panel of designers and nonprofit directors to discuss designing for good during an event luncheon. Our topics covered everything from design...

  • Posted: 05/16/2013

    Medal of Honor Photoshoot in Carson City

    Lindsay Miller traveled to Nevada for work with the 2014 Medal of Honor Convention, art directing a photoshoot at the facility where the nation’s top military award is minted. Lindsay and a video production team...

  • Posted: 04/23/2013

    A Magical Judging Experience

    Recently, I had the honor and fortune to take a little jaunt to northeastern Tennessee to judge the Pinnacle Tourism Awards for NETTA, the Northeast Tennessee Tourism Alliance. The region, located at the foot of...

  • Posted: 04/23/2013

    Utilize: Still, Video and Motion

    At Designsensory, we are always on the lookout for new ways to bring better service to our clients. We’re especially pleased to be able to enhance our capabilities with still photography, video and motion expertise.Our...

  • Posted: 04/23/2013

    Bug Off

    The nice folks at Pest-Ops came to Designsensory to help locals rediscover a company that has been in Knoxville for 18 years. There’s nothing funny about pests, but Designsensory put some humor—and some shock factor—into...

  • Posted: 04/23/2013

    On the Money

    With an illustration of Alexander Hamilton, our design for CRS (Courthouse Retrieval Systems) Data for the National Association of Realtors’ event invitation was right on the money. While giving a nod to an illustration style...

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