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Client: First Tennessee Bank / First Horizon National Corp.

Business Review iPad App

Seeking ways to engage readers in multiple mediums, First Tennessee Bank partnered with Designsensory to develop an iPad version of Business Review magazine, a triannual publication geared to small business owners. Designsensory has been responsible for publishing Business Review as a printed quarterly publication for over two years so extending that institutional knowledge to a new media platform was a natural fit. This platform allows First Tennessee to incorporate special features and functionality only available on iPad including:

• Hot-linking to specific websites mentioned in the articles
• Pinch and zoom function for easy reading
• Automatic delivery when new issues are released
• Additional First Tennessee resources for business managers and owners

With 3 million already sold and forecasts of another 5 million to be sold this fourth quarter alone, iPads are seen by many companies as viable communications platform, reaching early adopters and influencers.

We see the iPad as another great tool for sharing meaningful stories and engaging people to interact with brands.

Services Utilized:

• Information Architecture
• Interactive Design
• iPad / Tablet App Development
• Product Development