Client: AC Entertainment
Concertwire Brand Identity System Revitalization
The Concertwire brand and music community web site is the primary public face of AC Entertainment, one of the largest music and entertainment management companies in the world and the company responsible for Bonnaroo Music Festival.
The Concertwire brand represents a web site where individuals can explore and purchase tickets to concerts and events from hundreds of artists, as well as interact over industry- and music-related news. The new online community extends this brand to social experiences online. Ultimately, the symbology suggests the glamour of a place where the artist and audience share the same stage.
Services Utilized:
- Brand Strategy
- Conceptual Exercises
- Information Architecture
- Logo Design
- Print Collateral Design
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