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Covenant Health Interactive CDCovenant Health Interactive CDCovenant Health Interactive CDCovenant Health Interactive CDCovenant Health Interactive CDCovenant Health Interactive CD

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Client: Covenant Health

Covenant Health Interactive CD

Justin Timberlake may have wanted to bring sexy back but Covenant Health has a more important mission in 2009. They want to inspire young individuals to consider nursing as a profession and to "Bring Nursing Back!" Their first order of business was to turn to NuImage Promotions and Designsensory to bring their appeal to life. With instructions to let loose the retro tiger and to channel JT's signature song, we went to work organizing the information and designing the visual interface.

Period inspired forms, textures and a hip, urban color palette married conventional and functional content with the thematic requirements for this years campaign. Finally, we extended the design to the CD face and coordinated with the packaging and fulfillment under NuImage. It was no surprise when we found out we had not only a happy customer but great interest from the end-user—a fact remembered the next time a visit to the hospital is required!

Services Utilized:

  • Brand Strategy
  • Conceptual Exercises
  • Flash development
  • Information Architecture
  • Interactive Design
  • Logo Design
  • Print Collateral Design

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