Client: Flipfest Gymnastics
Hand-drawn elements combined with structured layouts in the multipage booklet share a youth-oriented, playful and inviting story of how the FlipFest one-of-a-kind experience is motivating and memorable for students, their families, camp counselors and instructors.
Exploring the booklet’s immersive pages encourages readers to discover how they can become part of the experience. FlipFest’s booklet introduces prospective campers and their families to activities, events, instructors and what camp life is all about. Readers are guided to more detailed information by QR codes that, when photographed with app-enabled mobile phones, direct to videos and mobile-optimized sections of the Flip Fest website.
Joined by several Olympic gymnasts each week, campers ages 7 to 17 enjoy safe and specialized training in Flip Fest’s state-of-the-art training facility on Lake Frances in Crossville, Tennessee.
- Brand Strategy
- Content Copywriting
- Graphic Design
- Print Collateral Design