Our Work
Client: Flipfest Gymnastics
Flip Fest Gymnastics Camp Brand Identity
One of the country's premier gymnastics training camps, Flip Fest is owned by two former U.S. Olympic gymnasts, John MacReady and John Roethlisberger, and attracts both internationally known coaches and top-level student-gymnasts.
In developing the brand identity system for Flip Fest, Designsensory chose images, colors, and graphics that conveyed the motion, vibrancy and excitement of gymnastics competition and speak to its youth-oriented programs. We created a colorful "postmark" to emphasize the self-contained and secluded nature of the Lake Frances camp. Other materials showcase the logo and address in a format reminiscent of an event ticket.
Services Utilized:
- Brand Strategy
- Conceptual Exercises
- Logo Design
- Print Collateral Design
- Stationery System Design
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