Our Work
Infuzion Identity
Diana Feile and Corrie Olson, owners of DiFi Solutions, LLC, teamed with Designsensory to create a visual identity for the company’s new flagship software offering. Infuzion, tailored for the wine and spirits industry, combines multiple software options that function like Plug and Play applications, using Microsoft Dynamics GP as the core platform.
The overall concept was to deftly express the character and personality of a software/service solution for the wine and spirits industry. Tones and subtle graphic elements, along with a shape reference to a drink glass and bottle, worked within the wordmark, all demonstrating the idea of something moving from one place to the next.
Along with the identity, Designsensory developed the new blending the Infuzion logo with colors and content, tailored to decision makers within the wine and spirits industry. The Infuzion logo is designed to support, coordinate and harmonize with the updated DiFi logo colors and to fit within an extended palette shared by the two brands.
Services Utilized:
- Brand Strategy
- Content Copywriting
- Graphic Design
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