Our Work
Client: Secret Safe Place of East Tennessee
Lifesaver Luau 2007 Campaign
Lifesaver Luau is a fun yearly fundraiser, to raise money for and awareness of Secret Safe Place of Tennessee, the Safe Haven initiative for newborns. Our task each year is to create an inviting, new, tropical look based on the same theme each year: the potential of a newborn.
The 2007 campaign centered around a distinctive visual mark that incorporated aspects of previous years’ logos but with a more vibrant, textural, collage base to take advantage of full-color printing but also remain adaptable to 2-color and black-and-white options. The mark was designed to work across all pieces of the campaign, including posters, advertising, tee shirts, table tents and more. It used a block motif to allow for the insertion of a variety of textures and patterns on various materials.
Services Utilized:
- Brand Strategy
- Conceptual Exercises
- Environmental Graphics
- Ephemera
- Information Architecture
- Logo Design
- Print Advertising
- Print Collateral Design
- Publication Design
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