Our Work
Client: Miller Energy Resources
Miller Energy Resources Website
Fresh off the Miller Energy identity transformation, Designsensory turned attention to extending the new brand online. As for many corporations, the new website serves to embody corporate values, build trust and facilitate investor relations. Simple grid structures, restrained typographic choices and rich, earth-tone hues are used to connote a sense of financial strength, leadership capability, corporate integrity and quiet confidence. A streamlined structure and uncluttered presentation of the navigation promote a simple, easy-to-use experience with an emphasis on content and investor functionality.
The main aesthetic strategy references familiar site conventions used by similar high-end brands. We used a conceptual visual model more familiar to the target audience: powerpoint slides. As a result, page length and content chunks are kept at a minimum, and a different scrolling convention is employed. This associational strategy breeds familiarity, increases accessibility and elevates the Miller brand and interactive experience.
Services Utilized:
- Brand Strategy
- CMS Development
- Conceptual Exercises
- CSS + HTML Coding
- Database Integration
- Information Architecture
- Web Design
- Web Strategy
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