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 Creation of brand identity designs inline with league aesthetics.
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High-energy and strong visual shapes and elements were used to impart the symbols with sharp, distinctive personality.
The Tech for Kids symbols borrowed from the notion of building blocks. In a sense, the shape signifies technology as a building block for the future. Squares and cubes were also chosen for their strong perceptual resonance, while the circuit board design evoked clear associations to technology.
Strong primary and complementary colors were chosen to maintain consistency with other brands within the league.
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The Pre-game symbols were designed to be modifiable and to accommodate different event brand names and titles.
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NFL and NFLA |
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Attracted by the Super Bowl’s entertainment value, corporations compete over event sponsorship as a means to build brand awareness through positive association.
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The cause-marketing consultancy, Innovative Marketing Solutions, manages several of these events, and for the 2003 Bowl, chose |
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Designsensory to redevelop three of their key brand signatures: the Pre-Game Event, Tech for Kids, and the NFLA Weekend. |
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