Our Work
Client: Tennessee Department of Tourist Development
Springtime in Tennessee 2008 Seasonal Website
Continuing the widely successful strategy of augmenting the main web site, tnvacation.com, with niche and seasonal mini-sites, Designsensory turned attention to the 2008 Springtime mini-site redevelopment. Scheduled to launch simultaneously with the new main site redesign (tnvacation.com), we chose to match page stucture and styling to create a style platform and make it easier for people to acclimate to the new look and feel.
As the main visual images, we used a wallpaper background of native plant drawings and a rotation of scenic photos to capitalize on the beauty of the season and variety of attractions. The native plants, particularly the state’s famous dogwoods, provided the color palette for the site. Celebrity video interviews showcased some unusual aspects of the state, while prominent interactive maps enticed users to explore additional options.
Services Utilized:
- Brand Strategy
- CMS Development
- Conceptual Exercises
- CSS + HTML Coding
- Database Integration
- Information Architecture
- Web Design
- Web Strategy
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