Our Work
Client: AC Entertainment, The Historic Tennessee Theatre
Tennessee Theatre Brand Identity System
The Historic Tennessee Theatre opened in 1928 and has since become the Official State Theatre of Tennessee. A multi-million dollar restoration in 2005 has restored the theatre to its original beauty and ensured decades more as one of the South's premier venues for musicians and performing artists the world over.
The revised visual mark authentically reconnects with the style of the period architecture yet updates it with modern visual sensibilities. The mark speaks to the historic importance of the theatre and its influence on the cultural development of the region as well as to its future as a world-class venue for entertainment in every artistic genre.
Accompanying images used in backgrounds and companion materials spring from the theatre's opulent Spanish-Moorish architecture and beautifully restored period details.
Services Utilized:
- Brand Strategy
- Conceptual Exercises
- Logo Design
- Print Collateral Design
- Stationery System Design
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