Our Work
Client: AC Entertainment, The Historic Tennessee Theatre
Tennessee Theatre Legendary Performances 2007
For eight decades, the Historic Tennessee Theatre has hosted countless performers from all artistic disciplines. The Legendary Performances series provides the arts aficionado with a cohesive concert package of outstanding artists in the vintage opulence of the Tennessee Theatre.
We designed this direct mail brochure series to extend the new visual vocabulary created when we redesigned the Tennessee Theatre logo and identity in mid-2007. The designs use authentic shapes, patterns and colors from the Spanish-Moorish architecture and interior of the Tennessee Theatre itself. Typefaces were chosen for their revival and referential quality, while an organic grid with hints of modernism unites contemporary with mid-century.
The direct mail piece increased the visual factor while reducing production cost and, most importantly, helped the Fall LP series to become the most successful in the history of the Theatre.
Services Utilized:
- Brand Strategy
- Conceptual Exercises
- Environmental Graphics
- Information Architecture
- Print Advertising
- Print Collateral Design
- Publication Design
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