Discover Tennessee Trails & Byways Website

The premise is simple: most travelers visit the well-known cities in a state or region. Unfortunately, this often leaves so much left to be discovered which begs the question: Is there an easy way to get people to leave the tried-and-true behind to explore new things. The Tennessee Trails & Byways program answers that call.

The mandate from the State on this project could not have been more clear---create a wildly memorable website for people to engage a new ground-breaking state-wide tourism initiative in Tennessee. Designsensory is proud to have fulfilled this mandate.

The website experience playfully captures the spirit of the initiative with imaginative use of the latest Javascript goodies matted to a beautiful interface design inspired by US road signs and trail markers. Over 15 trails included points-of-interest (POI's) in all 95 counties of Tennessee. The user scrolls side-to-side connoting east-to-west movement and can select any of the trail markers. Selecting a trail marker unveils the Trail Navigator where POI's, events, history and an interactive map guide the user through the trail. Downloadable maps and rich media assets including podcast commentary and select music playlists extend the experience beyond the web.

Additionally, Designsensory and partner agency, ParamoreRedd collaborated on social marketing strategies and integrated Twitter, Facebook and Flickr within the website. Users can participate in the development of the trails by engaging their respective Facebook pages or post personal pictures of them on the trail to the Flickr feed.

As the initiative blossoms over time, we hope the interactive experience leaves a memorable impression with the explorer in all of us compelling people to...hit the trail!

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