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 Establishment of a consistent style within the user interface codifies revitalized identity.
Creation of visual metaphors that extend brand associations and communicate themes
Inclusion of robust customer functions like client backend and online data purchasing.
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The challenge of conveying data mining visually was fulfilled with the literal depiction of a magnifying glass examinging a cross-section of individuals.
Reduced navigation to five main sections in order to simplify browsing.
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The majority of the content structure purposefully leads to “consumption points”—links that lead to action-based circumstances where users can choose to purchase data.
An analysis of competing sites suggested a visual position incorporating a cleaner, richer aesthetic as a point of differentiation. This was accomplished with darker, earth-tone hues and larger margins with greater white space.
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TriaxData |
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Since the late ‘90s, Triaxdata has offered consumer data and the country’s premier manufactured home database to organizations and small businesses.
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Years later, Triaxdata saw greater market traction providing comprehensive solutions to organizations looking for better marketing performance from the |
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data. To reposition their Internet presence around their new focus, Triaxdata turned to Designsensory to redevelop a site that would communicate enhanced value. |
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http://www.triaxdata.com/
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