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VisualZen Identity

VisualZen, a software technology firm, based in Norfolk, Virginia, with a nationwide client base, updated its identity to better connect with a core customer segment of colleges and universities. Focused primarily on the sub-brand, VZ Edu, Designsensory developed a hierarchy strategy, parent logo refresh, sub-brand design development, integrating the recommendations in a well-structured brand style guide. Along with the identity, Designsensory designed and developed the VisualZen website.

Services Utilized:

• Brand Strategy
• Conceptual Exercises
• Content Copywriting
• Content Strategy

• Graphic Design
• Logo Design