Windrock Lodge Website

The introductory message on their website says it all: Seventy-two thousand acres of prime ATV and bike trails nestled in the hills of East Tennessee are a big enough draw for thrill seekers, nature lovers and rugged, outdoor types. All you need is a great place to stay. Well, a great place is what you get with Windrock Lodge.

The proprietors of Windrock Lodge desired a symbol that would work to capture the spirit of their business as well as a website engaging enough to showcase their beautiful cabin suites, smart enough to book and process the payments of future lodgers. Designsensory delivered on both counts.

The symbol is a visual play on mountaintops forming the letter "W.” We contained the logo in a simple form so that it could be easily reproduced in window decals and signage. Aesthetically, it trends toward rugged sport-chic than rustic, an emphasis maintained on the website with its bold and large use of images, text and colors.

The web design is grounded by elements suggestive of the mountain setting but the visual style advances a no-nonsense, slightly retro designer aesthetic. Overall, it is an aesthetic platform for a brand we hope will carry to other locations around the country.

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